The State Trading Corporation of Bhutan Limited (STCB Ltd.), supported by the Royal Bhutanese
Embassy, Dhaka, inaugurated recently the Bhutan Outlet, an exclusive store for Bhutanese products,
according to a press release.
The event was jointly inaugurated by Bhutanese Ambassador Rinchen Kuentsyl and Tshering
Wangchuk, Chief Executive Officer, STCBL. Ambassadors/High Commissioners, diplomats, Officials of the
Bangladesh Government, business persons and wellwishers attended the inauguration ceremony.
The first of its kind, Bhutan Outlet will exclusively offer a high-quality and diverse range of Bhutanese
products including fruit and food products, beverages, bottled spring water, collectible Bhutanese
postage stamps, books etc. The outlet aims to serve as a stand-out destination for Bhutanese products,
which will promote Brand Bhutan, assist Bhutanese businesses to gain enhanced access to international
markets and foster greater business to business and people to people ties between Bhutan and
Bangladesh. To commence with, more than 140 items, grown and produced naturally in the pristine
environment of Bhutan, will be available for sale in the outlet. In the coming days, STCBL will be
introducing more items. The Bhutan Outlet, which will be managed and operated by STCBL’s Branch
Office in Dhaka, is the latest addition to STCBL’s business portfolio.
The Bhutan Outlet, located on the ground floor of the Century Trade Center, Building No. 23, Road No.
17, Banani Commercial area, Dhaka. Besides providing a wide range of natural products from the
Himalayan Kingdom of Bhutan to the discerning customers of Bangladesh, the outlet will also provide its
visitors with an opportunity to explore and experience Bhutan’s timeless traditions, unique culture and
the enduring spirit of Gross National Happiness through its authentic Bhutanese products.